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Business · Guess the stat

How well do you know startup pivots and failures?

Guess the real numbers behind startup pivots and business change, see how everyone else guessed, and get the source.

Guess the statOne tap · see how everyone guessed

About what share of startups fail within their first five years, according to recent analyses?

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startups and business pivots
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29%

In that same survey, what share of failed founders blamed funding or cash problems?

Running out of money was the second most common reason founders cited for their startup's failure.

Source: Wikipedia, Startup company (2025) en.wikipedia.org

about 20 redemptions

Groupon, one of the most famous startup pivots, first launched as a platform called The Point. On its first coupon promotion, how many people redeemed the deal?

That tiny first test eventually led Groupon to pivot into the daily-deals business that made it famous.

Source: Wikipedia, Lean startup (2025) en.wikipedia.org

90%

An older, now-revised-downward estimate claimed what share of startups fail, popularized by a 2014 Fortune article?

More recent research puts the real failure rate somewhat lower, though still a majority of startups.

Source: Wikipedia, Startup company (2014) en.wikipedia.org

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If your big idea flopped, what would you do first?

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How does PivotSurvey.com work?

Each question asks you to guess a real number about startups and business pivots. After you answer you see how everyone else guessed, then the real figure and where it comes from.

How is the daily round scored?

Four stats and one opinion poll. A correct guess earns 100 points plus up to 50 for speed, with a combo bonus for answers in a row. The range next to the right answer earns 40. Opinion polls earn 25 for having your say, and nailing every stat adds 150.

Where do the numbers come from?

Every stat links to its source, such as government statistics agencies, research organizations and industry groups. Figures are checked against the source before they go live.

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